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"helping children foster knowledge, self awareness and personal social and emotional skills can empower them to take increasing responsibility for their emotional health as they become adults and is likely to have the most significant and long term impact on the mental health and emotional well being of the next generation and generations to come.*"

"There is a strong argument that reducing stigma by focussing on mental health promotion in the early years could shift future generations perceptions of mental health and encourage a new era where people talk about their emotional health as they do their physical health.*"

"A recent ONS survey showed that 10% of children between 5 to 15 experience clinically defined mental health problems.*"

"Someone can have symptoms of a mental illness and still experience well-being just as a person with a physical illness or long term disability can. In the same way someone can have poor mental well-being, but can have no clinically identifiable mental illness*"

"The benefits of good mental health stay with children throughout their lives and help them enjoy life and contribute fully to wider society.*"

"Over half of all adults with mental health problems will have begun to develop them by the time they were 14.*"